Esimeni sanamuhla sokuncintisana sokuthengisa, kubalulekile ukuthi amabhizinisi athole izindlela ezintsha zokuxhumana namakhasimende futhi aqhube ukuthengisa.Izimpawu zedijithali zangaphandleiyithuluzi elinamandla eliya ngokuya liduma embonini yokudayisa.Ngokusebenzisa amandla ezimpawu zedijithali, abathengisi bangadalela amakhasimende umuzwa wokuthenga ohehayo futhi ogxile kakhulu.Kulokhu okuthunyelwe kwebhulogi, sizoxoxa ngezindlela ezisebenzayo eziyi-8 zokuthengisa izimpawu zedijithali zangaphandle ukuze kwandiswe ithrafikhi yezinyawo futhi kukhuliswe ukuthengisa.
1. Xhumana namakhasimende ngokuqukethwe okuguquguqukayo
Ngezimpawu zedijithali zangaphandle, abathengisi bangakwazi ukudonsa ukunaka kwabantu abadlula ngendlela ngokuqukethwe okushukumisayo nokusebenzisanayo.Ngokubonisa okubukwayo okukhanga amehlo, amaphromoshini, kanye nolwazi olumayelana nemikhiqizo namasevisi, abathengisi bangakwazi ukubandakanya ngokuphumelelayo izethameli zabo eziqondiwe futhi bazihehe ezitolo zabo.
2. Thuthukisa okwenziwa esitolo
Ngokuhlanganisa izimpawu zedijithali nendawo yesitolo, abathengisi bangakha umuzwa wokuthenga ogxile kakhulu futhi ojabulisayo kumakhasimende.Isibonelo, abathengisi bangasebenzisa izimpawu zedijithali ukuze banikeze amamephu asebenzisanayo, ulwazi lomkhiqizo nezincomo ezenziwe zaba ngezakho ukuthuthukisa umuzwa wokuthenga uwonke.
3. Shayela ukuthenga ungacabangi
Izimpawu zedijithali zangaphandle zingabekwa ngokuhlelekile ngaphandle kwezitolo ukuze kuphromothwe okunikezwayo okukhethekile, izaphulelo, neminikelo yesikhathi esikhawulelwe.Ngokubonisa okuqukethwe okuphoqayo, abathengisi bangaba nomthelela ekuthengeni okungahleliwe futhi bakhulise ithrafikhi yasesitolo.
4. Khulisa ukuqwashisa ngomkhiqizo
Ngezimpawu zedijithali zangaphandle, abathengisi bangaphromotha ngempumelelo uhlobo lwabo futhi bakhe isithombe esikhumbulekayo nesinomthelela emphakathini wendawo.Ngokubonisa okuqukethwe okunegama kanye nemiyalezo, abathengisi bangathuthukisa ukuqwashisa ngomkhiqizo nokwethembeka phakathi kwababukeli abaqondiwe kubo.
5. Khombisa ubufakazi bomphakathi
Ngokusebenzisa izimpawu zedijithali ukuze kuboniswe ubufakazi bamakhasimende, ukubuyekezwa, nemilayezo yenkundla yezokuxhumana, abathengisi bangakha ukwethembana nokwethembeka nezithameli zabo eziqondiwe.Ukubonisa ubufakazi bomphakathi kungasiza ukuqinisekisa amakhasimende angaba khona futhi kube nomthelela ezinqumweni zabo zokuthenga.
6. Khulisa ukukhushulwa kwesizini
Kusukela ekuthengisweni kwamaholide kuya kumaphromoshini esizini, izimpawu zedijithali zangaphandle zinikeza abathengisi inkundla eguquguqukayo yokukhuthaza imicimbi yesizini futhi baqhube ukuthengisa.Ngokwakha okuqukethwe okukhangayo nokufika ngesikhathi, abathengisi bangakwazi ukusebenzisa kahle amathrendi esizini futhi bakhulise imali engenayo.
7. Dala umuzwa we-omnichannel ongenazihibe
Ngesofthiwe yezimpawu zedijithali, abathengisi bangakha isitolo sokudayisa esixhunyiwe lapho izimpawu zedijithali, i-POS, omakhalekhukhwini kanye nama-kiosks kuhlanganiswa khona ngaphandle komthungo.Le ndlela ye-omnichannel yenza abathengisi bakwazi ukuletha okuhlangenwe nakho okungaguquki futhi komuntu siqu kuwo wonke amaphoyinti okuxhumana amakhasimende, ekugcineni aqhubekisele phambili ukwethembeka kwamakhasimende nokuphinda ibhizinisi.
8. Hlaziya futhi uthuthukise ukusebenza
Enye yezinzuzo ezibalulekile zezimpawu zedijithali zangaphandle yikhono lokuhlaziya nokulinganisa ukusebenza komkhankaso ngesikhathi sangempela.Abathengisi bangathuthukisa amasu ezimpawu zedijithali ukuze bathole umthelela omkhulu ngokusebenzisa idatha nezibalo ukuze bathole imininingwane ngokuziphatha kwamakhasimende, ukusebenza kahle komkhankaso, kanye ne-ROI.
Kafushane, izimpawu zedijithali zangaphandle zinikeza abathengisi ithuba elinamandla lokuthuthukisa ulwazi lwekhasimende, ukwandisa ithrafikhi yezinyawo nokuthuthukisa ukuthengisa.Ngokusebenzisa amandla ezimpawu zedijithali, abathengisi bangakha umuzwa wokuthenga ohehayo futhi ogxile kakhulu, bathuthukise uhlobo lwabo futhi basebenzise amathrendi esizini.Ngesofthiwe ye-Screenage yezimpawu zedijithali kanye namasu, abathengisi bangasebenzisa izimpawu zedijithali ngokuphumelelayo ukuze bafinyelele imigomo yabo yebhizinisi futhi bahlale bephambili ejimini endaweni yanamuhla yokuncintisana yokudayisa.
Yamukela ikusasa lokubukwayoukuxhumana ne-Screenagefuthi bafakaze amandla okuguqula abawanikezayo.
Isikhathi sokuthumela: Jan-16-2024
