Emhlabeni wokukhangisa, izimpawu zedijithali zangaphandle ziphambili.Imikhiqizo yokudayisa iya ngokuya yamukela uhleloI-DOOH (idijithali ngaphandle kwekhaya)ukukhangisa ukuze kuthuthukiswe imikhankaso yabo yokumaketha nokufinyelela izethameli eziqondiswe kubo ngendlela esebenza ngempumelelo.I-Screenage ingumkhiqizi wezimpawu zedijithali ohamba phambili ohamba phambili kulokhu kuguquguquka, ehlinzeka ngezixazululo ezisezingeni eliphezulu zemikhiqizo efuna ukwenza umthelela omkhulu ngokukhangisa kwangaphandle.
Izimpawu zedijithali zangaphandle ezihleliwe zishintsha igeyimu ibe yizimpawu zedijithali zangaphandle, okuvumela amabhrendi ukuthi athathe ukukhangisa kwangaphandle akuyise kuleveli elandelayo ngokukhomba okuqhutshwa idatha, ukulinganisa okuthuthukisiwe nokudala okuthuthukisiwe.Lobu buchwepheshe buguqula indlela amabhrendi axhumana ngayo nezithameli zabo futhi buyinguquko yegeyimu emhlabeni wokukhangisa.
Ngokungeziwe kumabhodi ezikhangiso endabuko, amabhrendi manje asebenzisa imidiya yangaphandle yasekhaya ukuze alethe imilayezo yokukhangisa eqondiswe kakhulu nefanele kubathengi.Lobu buchwepheshe buvumela amabhrendi ukuthi alethe umlayezo olungile kuzithameli ezifanele ngesikhathi esifanele, okudala ukuzizwisa komuntu siqu nokuheha abathengi.
Enye yezinzuzo ezibalulekile zemidiya yangaphandle kwekhaya ikhono layo lokusebenzisa idatha ukwazisa amasu okukhangisa.Ngokusebenzisa idatha yesikhathi sangempela njengesimo sezulu, amaphethini wethrafikhi kanye nezibalo zezethameli, amabhrendi angaletha imilayezo ebaluleke kakhulu nefike ngesikhathi kubathengi.Lokhu akuthuthukisi ukusebenza kahle kokukhangisa kuphela, kodwa futhi kuthuthukisa umuzwa wamakhasimende wonkana.
Ngaphezu kwalokho, i-DOOH ewuhlelo inikeza ukulinganisa okuthuthukisiwe nezibalo, okuvumela imikhiqizo ukuthi ilandelele ukusebenza kwemikhankaso yezimpawu zedijithali zangaphandle kwekhaya ngesikhathi sangempela.Lokhu kuqonda kunika amandla amabhrendi ukuthi athuthukise ngokushesha imikhankaso yawo yokumaketha, aqinisekise ukuthi ahlala eletha imilayezo yokukhangisa ephumelela kakhulu nenomthelela.
I-Screenage ihamba phambili kulokhu kuguquguquka kwezimpawu zedijithali, okuhlinzeka ngemikhiqizo ngezixazululo ezisezingeni eliphezulu zezidingo zabo zokukhangisa kwangaphandle.Njengomkhiqizi ohamba phambili wezimpawu zedijithali, i-Screenage inikezela ngemikhiqizo namasevisi anhlobonhlobo ukusiza izinkampani zisebenzise amandla e-DOOH ewuhlelo.
Ngokugxila emisha nekhwalithi, i-Screenage izinikele ekusizeni amabhrendi enze umthelela omkhulu ngezimpawu zedijithali zangaphandle.Kusukela ekubonisweni okunokulungiswa okuphezulu kuya kuzikrini zokuthinta ezisebenzisanayo, i-Screenage inikezela ngohlu oluphelele lwezisombululo ukuze kuhlangatshezwane nezidingo ezihlukene zamabhrendi afuna ukuthuthukisa ukuphumelela kwawo kokukhangisa ngaphandle kwekhaya.
Ngamafuphi, ukukhuphuka kwe-DOOH yohlelo kushintsha isimo sezimpawu zedijithali zangaphandle zemikhiqizo yokudayisa.Ngokusebenzisa ukuqondisa okushayelwa yidatha, ukulinganisa okuthuthukisiwe nokudala okuthuthukisiwe, amabhrendi manje angaletha imilayezo yokukhangisa ehambisana kakhulu nenomthelela kubathengi.Njengomkhiqizi ohamba phambili wezimpawu zedijithali, i-Screenage ihamba phambili kulokhu kuguquguquka, ihlinzeka ngemikhiqizo enezixazululo ezisezingeni eliphezulu ukuze ithathe ukukhangisa kwayo kwangaphandle ikuyise ezingeni elilandelayo.Njengoba imboni iqhubeka nokuvela, kuyacaca ukuthi uhlelo lwe-digital out-of-home luzohlala lapha, futhi izinhlobo ezimukela lobu buchwepheshe zizoba nenzuzo enkulu ekufinyeleleni izethameli eziqondiwe kuzo ngendlela esebenza ngempumelelo nehehayo.
Yamukela ikusasa lokubukwayoukuxhumana ne-Screenagefuthi bafakaze amandla okuguqula abawanikezayo.
Isikhathi sokuthumela: Jan-17-2024
