Emhlabeni wanamuhla omatasatasa, amabhizinisi ahlala efuna izindlela ezintsha zokudonsa ukunaka kwamakhasimende angaba khona.Izimpawu zedijithali zangaphandlekuyindlela ephumelelayo ekhula ngokuduma.Le mibukiso edonsa amehlo ibekwe ngendlela ekahle ezindaweni ezinabantu abaningi, njengezitolo zegrosa, ukuze kuhehwe abantu abaningi nabahlukahlukene.Kule bhulogi, sizohlola indima yezimpawu zedijithali zangaphandle egiyeni nasekumakethweni komkhiqizo nokuthi zingashintsha kanjani amabhizinisi.
I-DOOH: Izinto Ezibalulekile Zokudla kanye Nokumaketha Ngophawu
Ukukhangisa kwedijithali ngaphandle kwekhaya (i-DOOH) sekuphenduke into eyinhloko yegrosa nokumaketha komkhiqizo.Njengoba ukuthenga ku-inthanethi kuqala, izitolo zezitini nodaka zifuna izindlela zokuthuthukisa ulwazi lwasesitolo futhi zibandakanye amakhasimende.Izimpawu zedijithali zangaphandle sezivele njengesixazululo esisebenzayo kule nselele.Ukuze ubambe ukunaka kwamakhasimende ngenkathi esendleleni yokuthenga ubisi nanoma yiziphi ezinye igilosa, amabhizinisi asebenzisa izimpawu zedijithali zangaphandle ukuze abonise amaphromoshini, ulwazi lomkhiqizo, nokuqukethwe okubandakanyayo.Lokhu akugcini nje ngokukhuphula ithrafikhi yezinyawo, futhi kusiza amabhrendi ukuthi axhumane namakhasimende lapho kuthengiswa khona.
Ngaphandle kokumaketha kwegrosa, izimpawu zedijithali zangaphandle nazo zidlala indima ebalulekile ekukhangiseni komkhiqizo.Amabhizinisi asebenzisa lezi zibonisi ezinamandla ukuze akhulise ukuqwashisa ngomkhiqizo, akhuthaze imikhiqizo emisha futhi abandakanye amakhasimende ngokuqukethwe okusebenzisanayo.Kungakhathaliseki ukuthi ibhodi lokukhangisa ledijithali emgwaqweni ophithizelayo noma ibhodi lemenyu yedijithali ngaphandle kwendawo yokudlela, izimpawu zedijithali zangaphandle zingaba nomthelela omkhulu ekuqwashiseni umkhiqizo nasekubandakanyekeni kwamakhasimende.
Isikrini: Umkhiqizi Wezimpawu Zedijithali
I-Screenage ingumkhiqizi wezimpawu zedijithali ohamba phambili ohamba phambili ekuguqukeni kwezimpawu zedijithali zangaphandle.Izibophezele ekusunguleni izinto ezintsha kanye nekhwalithi, i-Screenage ihlinzeka amabhizinisi ngezibonisi zedijithali zangaphandle ezihlala isikhathi eside, ezinamandla neziguquguqukayo.Kungakhathaliseki ukuthi udonga lwevidiyo ye-LED, ama-kiosks asebenzisanayo noma amabhodi emenyu yedijithali, i-Screenage inikeza izixazululo eziningi zezimpawu zedijithali zangaphandle ukuze kuhlangatshezwane nezidingo eziyingqayizivele zamabhizinisi.
Ikusasa lezimpawu zedijithali zangaphandle
Njengoba ubuchwepheshe buqhubeka nokuthuthuka, ikusasa lezimpawu zedijithali zangaphandle libukeka liqhakazile kunangaphambili.Ngezici ezifana nezibuyekezo zokuqukethwe kwesikhathi sangempela, izibalo zezethameli, nokusebenzisana, amabhizinisi angadalela amakhasimende awo ukuzizwisa okuqondiwe kakhulu futhi komuntu siqu.Zibone ngeso lengqondo udlula ibhodi lokukhangisa ledijithali elingagcini nje ngokudonsa ukunaka kwakho ngezithombe ezinhle kakhulu, kodwa futhi linikeza amaphromoshini aqondene nawe asekelwe emikhubeni yakho yokuthenga.Leli zinga lokwenza ngokwezifiso liba ngokoqobo ezimpawini zedijithali zangaphandle, futhi amabhizinisi amagange ukusebenzisa lobu buchwepheshe ukuze ahlale ngaphambi komncintiswano.
Ukuhlanganiswa kwezimpawu zedijithali zangaphandle negrosa nokumaketha kwebhrendi kubunjwa kabusha indlela amabhizinisi ahlanganyela ngayo namakhasimende.Kusukela ekuthuthukiseni okwenziwa esitolo kuye ekudaleni ukusebenzisana komkhiqizo okukhumbulekayo, izimpawu zedijithali zangaphandle zifakazelwa njengethuluzi elinamandla lokushayela ukuthengisa nokwakha ukwethembeka komkhiqizo.Njengoba amabhizinisi eqhubeka nokusebenzisa lobu buchwepheshe, silindele ukuthi izimpawu zedijithali zangaphandle zibe nokudala nakakhulu futhi zibe nomthelela esikhathini esizayo.
Sengiphetha, izimpawu zedijithali zangaphandle aziyona nje inkambiso, kodwa futhi ukutshalwa kwezimali kwamasu kumabhizinisi afuna ukukhulisa imizamo yawo yokumaketha.Izimpawu zedijithali zangaphandle seziphenduke into esemqoka yokumaketha kwegrosa kanye nemikhiqizo enekhono layo lokubandakanya izethameli, ukuletha imilayezo eqondiwe kanye nokushayela ukuthengisa.Njengoba imboni ikhula nobuchwepheshe buqhubeka nokuthuthuka, singacabanga nje amathuba angapheli izimpawu zedijithali zangaphandle ezizowaletha kumabhizinisi nakubathengi.Vumela i-Screenage ibe nguzakwethu futhi isebenzise amandla ezimpawu zedijithali zangaphandle ebhizinisini lakho.
Yamukela ikusasa lokubukwayoukuxhumana ne-Screenagefuthi bafakaze amandla okuguqula abawanikezayo.
Isikhathi sokuthumela: Jan-17-2024
