Esimweni sanamuhla sedijithali esithuthuka ngokushesha, kuya ngokuya kucaca ukuthi ibhizinisi ngalinye manje seliyinethiwekhi yezikhangiso.Ngokukhula kokukhangisa okuhleliwe kanye nobuchwepheshe be-AI, ukukhangisa kwezimpawu zedijithali kuba noguquko olubalulekile.Njengoba izinkampani eziningi zamukela amandla weukukhangisa kwedijithali ngaphandle kwekhaya (DOOH), amathuba okumaketha okuhlosiwe, okomuntu siqu ayaqhubeka nokukhula.
U-Ari Buchalter, oyi-CEO e-Place Exchange, usanda kujoyina umhleli we-Digital Signage Today u-Daniel Brown engxoxweni yomsindo ukuze abelane ngemininingwane ngezwe elishintsha njalo lokukhangisa kwezimpawu zedijithali.Engxoxweni, bahlole ukuthi ukukhangisa okuhleliwe kanye nobuchwepheshe be-AI kuyichaza kanjani kabusha indlela amabhizinisi axhumana ngayo nezithameli zawo ngokusebenzisa izimpawu zedijithali.
Njengesikhulu esiphezulu se-Place Exchange, u-Buchalter wengamela ukuhwebelana okuhamba phambili kwezinhlelo zokukhangisa kwedijithali ngaphandle kwekhaya, okumenza afaneleke ngokukhethekileyo ukuze akhanyisele amathrendi nentuthuko yakamuva embonini.Ngolwazi lwakhe, u-Buchalter unikeze ukuqonda okubalulekile ngezindlela amabhizinisi angasebenzisa ngazo ubuchwepheshe bohlelo kanye ne-AI ukuze akhe imikhankaso yokukhangisa yezimpawu zedijithali enomthelela omkhulu.
Ezimakethe zanamuhla ezincintisanayo, amabhizinisi ahlala efuna izindlela ezintsha zokugqama futhi adonse ukunaka kwabathengi.Ukukhangisa kwezimpawu zedijithali kunikeza ithuba eliyingqayizivele lokubandakanya izethameli ezindaweni zomphakathi, ukuzifinyelela lapho ziphumile futhi zamukela kakhulu imilayezo yokumaketha.Ngokuhlanganisa ukukhangisa okuhleliwe kanye nobuchwepheshe be-AI, amabhizinisi angakwazi ukwenza imilayezo yawo ibe ngeyakho, aqondise amanani abantu abathile, futhi alinganise ukusebenza kahle kwemikhankaso yawo ngokunemba okungakaze kubonwe.
Inkampani eyodwa ehamba phambili kulokhu kuguquguquka kwezimpawu zedijithali i-Screenage, umkhiqizi ohamba phambili wezimpawu zedijithali.Ngokugxila ekusungulweni nasekuthuthukisweni kobuchwepheshe, i-Screenage isiza amabhizinisi avule amandla aphelele okukhangisa kwezimpawu zedijithali.Ngokuhlanganisa ubuchwepheshe babo ku-hardware kanye nezixazululo zesofthiwe ngamandla okukhangisa okuhleliwe kanye nobuchwepheshe be-AI, i-Screenage inika amabhizinisi amandla okudala okuhlangenwe nakho kokukhangisa okunamandla, okunomthelela.
Ngokubambisana kwabo ne-Place Exchange, i-Screenage iyakwazi ukunikeza amabhizinisi ngendlela engenamthungo, ephumelelayo yokuthenga nokudayisa uhla lwemikhiqizo yedijithali ngaphandle kwekhaya.Ngokusebenzisa ubuchwepheshe bezinhlelo, amabhizinisi angafinyelela inhlobonhlobo yamathuba ezimpawu zedijithali, afinyelele izethameli ezindaweni ezinethrafikhi ephezulu ngemiyalezo eqondisiwe, efanele.Ngekhono lokulinganisa ukusebenza komkhankaso ngesikhathi sangempela, amabhizinisi angathuthukisa amasu awo okukhangisa ukuze abe nomthelela omkhulu kanye nenzuzo ekutshalweni kwezimali.
Ukuphambana kokukhangisa okuhleliwe, ubuchwepheshe be-AI, nezimpawu zedijithali kushintsha indlela amabhizinisi axhumana ngayo nezithameli zawo ezindaweni zomphakathi.Ngokusebenzisa amandla edatha nokuzenzakalela, amabhizinisi angaletha imilayezo efaneleke kakhudlwana, yomuntu siqu kubathengi, adale ukuxhumana okunengqondo kanye nesenzo sokushayela.Njengoba imboni yezimpawu zedijithali iqhubeka nokuvela, kuyacaca ukuthi ubuchwepheshe bezinhlelo kanye ne-AI buzodlala indima ebalulekile ekulolongeni ikusasa lokukhangisa.
Ukuvela kokukhangisa kwezimpawu zedijithali akunakuphikwa, futhi ukufakwa kokukhangisa okuhleliwe nobuchwepheshe be-AI kuye kwavula amathuba amasha okuba amabhizinisi axhumane nezithameli zawo ngezindlela ezinengqondo.NjengoMphathi Omkhulu we-Place Exchange, u-Ari Buchalter uhamba phambili kulokhu kuguquguquka, enikeza imininingwane ebalulekile mayelana namandla obuchwepheshe bezinhlelo kanye ne-AI embonini yezimpawu zedijithali.Njengoba izinkampani ezifana ne-Screenage ezihola phambili ekuxazululeni izixazululo zezimpawu zedijithali, amabhizinisi anethuba lokusebenzisa lezi ntuthuko ukuze adale imikhankaso yokukhangisa enomthelela futhi afinyelele izethameli eziqondiwe ngokunemba nokuhambisana okungakaze kubonwe.Isikhathi sawo wonke amabhizinisi njengenethiwekhi yesikhangiso sesifikile, futhi ikusasa lokukhangisa kwezimpawu zedijithali ligcwele amathuba angapheli.
Yamukela ikusasa lokubukwayoukuxhumana ne-Screenagefuthi bafakaze amandla okuguqula abawanikezayo.
Isikhathi sokuthumela: Jan-10-2024
