Esimweni sanamuhla sokuthengisa esisheshayo, izitolo zezitini nodaka kufanele zamukele ukusungulwa kwedijithali ukuze zihlale zincintisana.Okunye okuqanjwa kabusha okunjalo ukusetshenziswa kwamalebula eshalofu e-elekthronikhi (ESL) ukuze kuguqulwe isipiliyoni sokudayisa.Ngaphandle kokukhula kwe-e-commerce, izitolo zezitini nodaka zihlala ziyingxenye ebalulekile yemboni yezokuthengisa, futhi i-ESL ingasiza abathengisi ukuthi bahlale ngaphambi kwejika.
I-Screenage ingumkhiqizi ohamba phambili wezibonisi ze-digital shelf edge futhi siyakuqonda ukubaluleka kokuhlanganisa ubuchwepheshe obusezingeni eliphezulu emkhakheni wezokudayisa.I-ESL yethu yakhelwe ukuhlinzeka abathengisi ngesixazululo esiguquguqukayo nesiguquguqukayo sokubonisa ulwazi lomkhiqizo kanye namanani entengo.Ngekhono lokubuyekeza amanani entengo nolwazi lokuphromotha ngesikhathi sangempela, i-ESL inikeza ukuguquguquka nokusebenza okubukhali amalebula ephepha endabuko angeke afane.
Njengoba abathengisi beqhubeka nokusabela ezinseleleni zemakethe ekhula ngokushesha, i-ESL isiphenduke ubuchwepheshe obushintsha umdlalo.Ngokusebenzisa izibonisi zonqenqema zamashalofu edijithali, abathengisi bangathuthukisa ulwazi lokuthenga esitolo, baqondise imisebenzi futhi baqhube ukuthengisa.Amandla okubuyekeza amanani kanye namaphromoshini ngokushesha avumela abathengisi ukuthi baphendule ngokushesha izinguquko zemakethe kanye nezidingo zabathengi, ekugcineni kuthuthukiswe umuzwa wokuthenga.
Ocwaningweni lwakamuva, abathengisi abangama-97% bavumile ukuthi bebecabanga ukusebenzisa imibukiso yamashalofu edijithali ezitolo zabo.Lokhu kugqamisa ukuqwashisa okukhulayo komthelela ongaba khona we-ESL endaweni yokudayisa.Ngokwamukela lobu buchwepheshe, abathengisi bangadalela amakhasimende umuzwa ohehayo futhi oshukumisayo wasesitolo, ekugcineni bashayele ithrafikhi yezinyawo nokuthengisa.
Ukusetshenziswa kwezibonisi zonqenqema lweshelufu yedijithali nakho kunamandla okwenza lula ukuzizwisa kwangaphakathi kwesitolo kubo bobabili abathengisi nabathengi.Ngokuhlinzeka ngolwazi olunembile nolwakamuva lomkhiqizo, i-ESL inganciphisa isidingo sokuhlolwa kwamanani okwenziwa mathupha kanye nezibuyekezo zezimpawu, okuvumela abalingani besitolo ukuthi bagxile kweminye imisebenzi ebalulekile.Lokhu akugcini nje ngokuthuthukisa ukusebenza kahle, kuphinde kukhulule abasebenzi ukuthi banikeze isevisi yamakhasimende engcono, ekugcineni kuthuthukisa ulwazi lokuthenga.
Ukwengeza, i-ESL ingasebenza njengethuluzi elinamandla lokuthwebula nokuhlaziya idatha yekhasimende.Ngokusebenzisa amandla edijithali e-ESL, abathengisi bangathola ulwazi mayelana nokuziphatha kwamakhasimende nokuthandwayo ukuze bathunge imikhiqizo nokuphromotha ngempumelelo kakhulu.Le ndlela eqhutshwa idatha ingasiza abathengisi ukuthi bathuthukise ukuhlukahluka kwemikhiqizo yabo namasu entengo, ekugcineni baqhube ukuthengisa futhi bathuthukise ukwaneliseka kwamakhasimende.
Ukuqaliswa kokuboniswa konqenqema lweshelufu yedijithali kunikeza abathengisi ithuba elibalulekile lokugqama futhi bathuthukise umuzwa wangaphakathi kwesitolo.Njengoba okulindelwe ngabathengi kuqhubeka nokushintsha, kubalulekile ukuthi abathengisi basebenzise izixazululo ezintsha ezihambisana nemikhuba yokuthenga yesimanje.I-ESL ihlinzeka ngendlela eguquguqukayo nehehayo yokukhangisa ngemikhiqizo namaphromoshini, ithuthukisa ulwazi lokuthenga kanye nokwehlukanisa abathengisi emncintiswaneni.
Kwa-Screenage, sizibophezele ekusizeni abathengisi bavule amandla aphelele ezibonisi zamashelufu edijithali.Ubuchwepheshe bethu obuphambili nobungcweti kulo mkhakha kusivumela ukuthi sinikeze abathengisi ngezixazululo ezinamandla neziguquguqukayo zokuguqula izindawo zabo zasesitolo.Ngokugxila ekusunguleni izinto ezintsha kanye nokwaneliseka kwamakhasimende, sizibophezele ekusizeni abathengisi baphumelele endaweni yanamuhla yokuthengisa eguquguqukayo.
Kafushane, i-ESL inamandla okusungula kabusha isipiliyoni sokudayisa ngokunikeza isixazululo esiguquguqukayo nesiguquguqukayo sokubonisa ulwazi lomkhiqizo nezintengo.Njengoba abathengisi beqhubeka nokubhekana nezinselelo zemakethe ethuthukayo, ukwamukela imibukiso yamashelufu edijithali kungabasiza baphumelele esikhathini esizayo.Ngokusebenzisa amandla e-ESL, abathengisi bangathuthukisa ulwazi lwangaphakathi kwesitolo, baqhube ukuthengisa futhi bathole imininingwane ebalulekile ngokuziphatha kwamakhasimende.Ngokusekelwa abakhiqizi abaholayo abafana ne-Screenage, abathengisi bangakwazi ukubona amandla aphelele e-ESL futhi bahlale ngaphambi komkhakha wokuncintisana wokuthengisa.
Yamukela ikusasa lokubukwayoukuxhumana ne-Screenagefuthi bafakaze amandla okuguqula abawanikezayo.
Isikhathi sokuthumela: Feb-29-2024
