Esimweni sanamuhla sokuthengisa esisheshayo, izinkampani zihlala zifuna izindlela ezintsha nezintsha zokudonsa ukunaka kwabathengi futhi ziqhubekisele phambili ukuthengisa.Enye yamathrendi athola ukuduma embonini yokudayisa ukusetshenziswa kwezibonisi ezihlakaniphile zeshelufu.Lezi zibonisi azigcini nje ngokuhlinzeka ngokumaketha kwesitolo okwenziwe ngendlela oyifisayo, futhi zidonsa amehlo lapho kuthengiswa futhi zibe nomthelela ngempumelelo ezinqumweni zokuthenga abathengi.
Umqondo we-smart retail shelf edge displays uguqula indlela abathengisi abamaketha ngayo imikhiqizo yabo kubathengi.Laba baqaphi bafakwe izikrini zedijithali ezingabonisa okuqukethwe okuguquguqukayo njengezithombe zomkhiqizo, amavidiyo, namaphromoshini.Lokhu kuvumela abathengisi ukuthi bahlele imilayezo yokumaketha ngokusekelwe ekuziphatheni kwabathengi ngesikhathi sangempela kanye nezintandokazi.Isibonelo, uma umthengi ethatha umkhiqizo othile, izibonisi zamashalofu zingabonisa ngokushesha amaphromoshini ahambisanayo noma imikhiqizo ehlobene ukuheha abathengi ukuthi bathenge.
Ukukhangisa Kwezitolo - Amashalofu okuthengisa ahlakaniphile asetshenziselwa ukuletha ukumaketha okusesitolo okwenziwa ngendlela oyifisayo
Embonini yokudayisa enokuncintisana kakhulu, kubalulekile ukuthi abathengisi bathole izindlela zokugqama futhi bazibandakanye nabathengi.Izibonisi zamashelufu ezitolo ezihlakaniphile zinikeza abathengisi ithuba eliyingqayizivele lokudala ukuzizwisa okukhumbulekayo nokunomthelela esitolo.Ngokungafani nezibonisi zeshelufu ezimile ezivamile, izibonisi zamashalofu ezitolo ezihlakaniphile zingadonsa ukunaka kwabathengi ngokuqukethwe kwazo okunempilo nokushintshayo.Kungakhathaliseki ukuthi umboniso wevidiyo yomkhiqizo ohehayo noma iphromoshini ephoqelelayo, lezi zibonisi ziqhuba ukuzibandakanya kwabathengi futhi zibe nomthelela ezinqumweni zokuthenga.
Okuthrendayo - Abathengisi be-Brick-and-mortar basebenzisa izibonisi zamashalofu ahlakaniphile ukuze bamakethe kubathengi ngesikhathi sokuthengisa.Lezi zibonisi zidonsa amehlo futhi zinikeza ukumaketha okusesitolo okwenziwa ngendlela oyifisayo, okuvumela abathengisi ukuthi benze imilayezo yokumaketha ifanele ngokusekelwe ekuziphatheni kwabathengi ngesikhathi sangempela kanye nezintandokazi.Lo mkhuba kulindeleke ukuthi uqhubeke ukhula njengoba abathengisi beqaphela amandla okuboniswa kweshelufu elihlakaniphile ukuze kuthuthukiswe ukuthengisa nokudala okuhlangenwe nakho kokuthenga okugxile kakhulu kubathengi.
Enye yezinkampani ezihola lo mkhuba i-Screenage, umkhiqizi ohamba phambili wama-smart shelf edge displays.I-Screenage igxile ekwakhiweni nasekukhiqizweni kwezixazululo zokubonisa ishelufu ezisezingeni eliphezulu ezisiza abathengisi bathuthukise imizamo yabo yokumaketha esitolo.Kusukela kubathengisi abancane abazimele kuya kumaketanga amakhulu, izibonisi ze-Screenage zamukelwe amabhizinisi amaningi afuna ukuthuthukisa amasu awo okuthengisa esitolo.
Isikrini: Umkhiqizi wesibonisi weshelufu
Ngokugxila kukhwalithi, ukwethembeka kanye nokusungula izinto ezintsha, i-Screenage isiphenduke uzakwethu othembekile wabathengisi abafuna ukuhlanganisa imibukiso yonqenqema lwamashalofu ezitolo zabo.Akukhona nje kuphela ukuthi izibonisi zabo ziyathandeka ngokubukeka, futhi ziklanywe ngokusebenza nokusebenziseka kalula engqondweni.Lokhu kuvumela abathengisi ukuthi bahlanganise kalula isibonisi esakhiweni sabo sesitolo esikhona kanye namasu okuthengisa ngaphandle kokuhlupheka.
Ngokungeziwe emikhiqizweni yekhwalithi ephezulu, i-Screenage inikezela ngosekelo olubanzi namasevisi ukusiza abathengisi ukuthi bathole okuningi kumashalofu abo okuthengisa ahlakaniphile.Kusukela ekusetshenzisweni kokuqala kuya ekunakekeleni okuqhubekayo nokuphathwa kokuqukethwe, i-Screenage izinikele ekuqinisekiseni ukuthi amakhasimende angakwazi ukusebenzisa amandla aphelele ezibonisi zawo ukushayela ukuthengisa nokudala okuhlangenwe nakho okuphoqelelayo kwasesitolo kubathengi.
Njengoba abathengisi bezitini nodaka beqhubeka nokubhekana nezinselele zendawo yokudayisa ethuthuka ngokushesha, kufanele basebenzise ubuchwepheshe obusha namasu azobahlukanisa emqhudelwaneni.Ukuboniswa konqenqema lweshelufu elihlakaniphile kuyisibonelo esihle sokuthi ukuqanjwa kabusha ekumaketheni okuthengiswayo kungaba nomthelela omkhulu kanjani ekubandakanyekeni komthengi nasekuthengisweni.Njengoba izinkampani ezifana ne-Screenage ehamba phambili ekukhiqizeni nasekuletheni lezi zibonisi ezisezingeni eliphezulu, abathengisi banethuba lokuthuthukisa imizamo yabo yokuthengisa esitolo futhi bakhe umuzwa wokuthenga ogxile kakhulu nokhumbulekayo kumakhasimende.
Sengiphetha, ukusetshenziswa kwezibonisi zamashelufu ahlakaniphile kuwumkhuba okhulayo oshintsha indlela abathengisi abamaketha ngayo kubathengi ngesikhathi sokuthengisa.Akukhona nje kuphela ukuthi lezi zibonisi zidonsa amehlo futhi zisebenza ngempumelelo ekubambeni ukunaka kwabathengi, ziphinde zinikeze abathengisi amandla okuletha imilayezo yokumaketha esitolo eyenziwe ngendlela oyifisayo.Njengoba izinkampani ezifana ne-Screenage ehamba phambili ekukhiqizeni nasekuletheni lezi zibonisi ezintsha, abathengisi banethuba lokuhlala ngaphambi komncintiswano futhi badale okuhlangenwe nakho okuyingqayizivele kwasesitolo okushayela ukuthengisa nokwandisa ukuzibandakanya kwabathengi.
Yamukela ikusasa lokubukwayoukuxhumana ne-Screenagefuthi bafakaze amandla okuguqula abawanikezayo.
Isikhathi sokuthumela: Jan-11-2024
