Emhlabeni wokukhangisa, uguquko lwenzeka.Ukukhuphuka kwezimpawu zedijithali zangaphandle kwekhaya (ezaziwa kakhulu ngokuthiDOOH) ishintsha imithetho yegeyimu kubakhangisi nabathengi.Njengomkhiqizi ohamba phambili wezimpawu zedijithali, i-Screenage ihamba phambili kulokhu kuguquguquka.
Imakethe yokukhangisa yedijithali yangaphandle kwekhaya (DOOH) okwamanje inenani lamaRandi ayizigidi eziyizinkulungwane ezingu-18.98 ngo-2021 futhi kulindeleke ukuthi ifinyelele ku-$57.93 billion ngo-2030. Lokhu kukhula okuphawulekayo kugqamisa ukubaluleka okukhulayo kwezimpawu zedijithali zangaphandle emhlabeni wokukhangisa. .Ukukhangisa.
Iyini ngempela i-DOOH?Kungani ibe yithuluzi elinamandla nelisebenza ngempumelelo kubakhangisi?I-DOOH ibhekisela kunoma iyiphi imidiya yedijithali eboniswa ezindaweni zomphakathi, njengamabhodi ezikhangiso, izinhlelo zokuthutha kanye nefenisha yomgwaqo.Ngokungafani namafomethi okukhangisa endabuko afana namabhodi okukhangisa aphrintiwe noma amile, i-DOOH inikeza okuqukethwe okuguquguqukayo nokubandakanyayo okuheha izithameli eziningi.
Enye yezinzuzo ezibalulekile ze-DOOH yikhono layo lokuletha okuqukethwe okuhlosiwe, okuhlobene kubathengi.Ngokusebenzisa ubuchwepheshe obufana ne-geo-targeting nokuhlaziya izethameli, abakhangisi bangakwazi ukuhlela imilayezo yabo ihambisane nezindawo ezithile nezibalo zabantu, baqinisekise ukuthi izikhangiso zabo zithinta izethameli ezifanele.Leli zinga lokunemba nokwenza kube ngokwakho lishintsha umdlalo kubakhangisi, okubavumela ukuthi bakhulise umthelela wemikhankaso yabo.
Ngokungeziwe emandleni okukhomba, i-DOOH inikeza ukuguquguquka okungenakuqhathaniswa nokuzivumelanisa nezimo.Ngekhono lokubuyekeza okuqukethwe ngesikhathi sangempela, abakhangisi bangaphendula ezenzakalweni zamanje namathrendi, baqinisekise ukuthi imilayezo yabo ihlala ifike ngesikhathi futhi ihambisana.Lolu hlobo lokushesha lubaluleke kakhulu emhlabeni wanamuhla osheshayo, oshintsha njalo, lapho ikhono lokuhlala libalulekile futhi ngaphambi kwejika libaluleke kakhulu empumelelweni.
Njengomkhiqizi ohamba phambili wezimpawu zedijithali, i-Screenage izibophezele ekushayeleni emisha kanye nokwenza kahle emkhakheni we-DOOH.Ngohlu olubanzi lwemikhiqizo nezisombululo, i-Screenage yenza abakhangisi bakwazi ukudala izimpawu zedijithali ezimangalisayo nezinomthelela ezibandakanya izethameli zabo.
Kusukela ekubonisweni kwe-LCD enokulungiswa okuphezulu kuya kuzingxenyekazi zekhompuyutha ezihlukahlukene nezingenziwa ngendlela oyifisayo, imikhiqizo ye-Screenage yakhelwe ukuhlangabezana nezidingo ezihlukahlukene zomkhakha we-DOOH.Kungakhathaliseki ukuthi ukufakwa kwangaphandle okukhulu noma isibonisi sasendlini esihlangene, i-Screenage inekhono nezinsiza zokuguqula noma yimuphi umbono ube ngokoqobo.
Ukwengeza, i-Screenage izimisele ukuhlala iphambili ekuthuthukisweni kwezobuchwepheshe embonini yezimpawu zedijithali.Ngokuqhubeka nokutshala imali ocwaningweni nasekuthuthukisweni, i-Screenage iqinisekisa ukuthi imikhiqizo yayo ihlonyiswe ngezici zakamuva nokusebenza, okuvumela abakhangisi ukuthi basunduze imingcele yokusungula nokusungula izinto emikhankasweni yabo.
Kafushane, ukukhula kwemidiya yedijithali yangaphandle kwekhaya kuveza ithuba elijabulisayo labakhangisi ukuze bafinyelele futhi bahlanganyele nezithameli ngezindlela ezintsha nezinomthelela.Ngekhono layo lokuletha okuqukethwe okuhlosiwe, okuguquguqukayo nokuguquguqukayo, i-DOOH ichaza kabusha lokho okungenzeka ekukhangisweni kwangaphandle.
Njengomkhiqizi othenjwayo wezimpawu zedijithali, i-Screenage ikulungele ukuhola lolu shintsho, ihlinzeka abakhangisi ngamathuluzi nezinsiza abazidingayo ukuze bakhe imikhankaso yokukhangisa yangaphandle ekhumbulekayo nephumelelayo.Njengoba imakethe yomhlaba wonke ye-DOOH kulindeleke ukuthi inyukele phezulu, manje isikhathi sokuba abakhangisi basebenzise amandla ezimpawu zedijithali zangaphandle futhi bayise imilayezo yabo ezingeni elilandelayo.
Yamukela ikusasa lokubukwayoukuxhumana ne-Screenagefuthi bafakaze amandla okuguqula abawanikezayo.
Isikhathi sokuthumela: Jan-10-2024
